Vodafoneyu

“yuMusic”

Vodafoneyu is the brand of Vodafone for young people. It’s concieved as a platform with its own radio and stream shows, digital content, concerts, talent shows, events… in addition to mobile rates.

Vodafoneyu has a strong relationship and commitment with music and young artists, so in 2020 decides to create a weekly entertainment show about music, “yuMusic”.

The concept is to bring back one of the favourite and missed places by young people due to Covid-19, music festivals and live performances from their loved singers. It is one of their top places to be, specially during spring or summer. As it is part of the brand’s shows family, the aesthetics keep the coherence between all of them.