Vodafoneyu

“yu, No te pierdas nada” - S.8

Vodafoneyu is the brand of Vodafone for young people. It’s concieved as a platform with its own radio and stream show, digital content, concerts, talent shows, events… in addition to mobile rates.

“yu, No te pierdas nada” started in 2012 as a daily radio show and became the first radio product to be streamed at the same time. Through the years video and digital content have become very important for the brand so it has evolved into a non-stop whole digital world without format or media barriers.

The concept for the 8th season was to create a close, familiar, warm atmosphere in which both guests and audience coexist as if they were a group of friends whom everyone wants to belong.

This daily show is alive, constantly changing depending on the guests, co-stars or the events that are taking place in that moment so I had to be ready to give very quick, multidisciplinary, strong solutions to all kind of design tasks. Here I show some of them.