Vodafoneyu

“yu, No te pierdas nada” - S.9

Vodafoneyu is the brand of Vodafone for young people. It’s concieved as a platform with its own radio and stream show, digital content, concerts, talent shows, events… in addition to mobile rates.

“yu, No te pierdas nada” started in 2012 as a daily radio show and became the first radio product to be streamed at the same time. Through the years video and digital content have become very important for the brand so it has evolved into a non-stop whole digital world without format or media barriers.

The concept for the 9th season was to bring back one of the favourite and missed places by young people due to Covid-19, the park. There is where they spend most of the time out of their homes, hanging out with their friends.

This daily show is alive, constantly changing depending on the guests, co-stars or the events that are taking place in that moment so I had to be ready to give very quick, multidisciplinary, strong solutions to all kind of design tasks. Also this year I had a new challenge, which was set design. Here I show some of my work made for this project.