Vodafoneyu

“yuGamers”

Vodafoneyu is the brand of Vodafone for young people. It’s concieved as a platform with its own radio and stream shows, digital content, concerts, talent shows, events… in addition to mobile rates.

“yuGamers” starts in 2019 as a spin-off of “yu, No te pierdas nada” during the time that videogames become a very important part of the entertainment industry, so the brand decides to create its own show about them.

As it is part of the vodafoneyu’s shows, its concept and aesthetics should be related to the main program, “yu, no te pierdas nada” . “yuGamers” keeps the main concept (a big city park) but according to videogames’ style. Here I show some of my work made for this project.